There’s a few formats I generally go for: Start out your post with a good page title. If you veer too far off-course then you’ll lose readership. I’ll talk about headings some more in the next section on SEO-friendly content for Robots.Įverything you write needs to have a clear topic. You might find it easier to plan your post on paper before typing it up. Just ensure that each heading is followed by no more than 300 words. The bulk of what you write thereafter simply fills out the points you’ve already made in the headings. It should be easy for an outsider to follow the subject you’re writing about without the content. That’s (roughly) how I was taught to plan an essay, and it works well for online marketing. My advice is to create all your headings before you write anything else. Before you fill out the content check that your headings on their own make sense. Where possible, relate each of the headings to the main title to remind both readers and search engines that you are still on the same subject.
And within those headings are subheadings of “deeper” points. In the case of SEO content, the subtopics are represented by your headings. Work towards one main point but divide your text up into key subtopics that support your argument. Use Headings and Subheadings to Separate Each Topic The good news is, this means you haven’t got to be a very articulate writer to be successful at online marketing. Simplicity accommodates busy or impatient people of all ages - even those with poor English literacy skills.Ģ. People want to receive your message as easily as possible, without need to spend time decrypting it. So don’t over complicate your writing style. It’s easier to read that way - which is all-important when the majority of your readers are using mobile devices ( around 51.%, in fact). Have you ever noticed that a lot of the posts you read online share a similar format? Short sentences and paragraphs, and a fair amount of white space. I’m going to rehash some of what I learnt from A-level English (around a decade ago), and try not to contradict myself in the process!
So let’s firstly focus on how to achieve the ‘marketing’ style of writing, in a way that an average internet surfer will approve of.
If the public likes your content, then so will Google. To truly improve your SEO, you’ll need to write materials that humans like to read.Īnalytics metrics such as bounce rates, and time on page determine how Google rates your performance. No matter what you do to appease search engines, you can’t disguise the audience’s response to your content. Write In A “Marketing Style” - For Humans This will help give your website the best chance of success. In this post I’ll explain how to write great SEO-friendly content in the appropriate marketing style and SEO format. So you need to learn how to write in a way that pleases both people and search engine robots. But being a talented writer doesn’t mean you’ll do well in terms of SEO, and vice versa. The purpose of writing content for your business website is to be found by potential customers, and to engage them with your words.